True Muse #1: Sol + Spirit
How would you describe Sol + Spirit?
Sol + Spirit is a women-owned, family-run business, born out of passion for protecting the planet. Our intention behind bringing Sol + Spirit to life was to offer customers a zero-waste line of products, and inspiration to sustain their green lifestyle choices.
Since our company’s inception and throughout our everyday efforts, we work continuously to build a business that offers sustainable solutions for anyone trying to reduce their environmental impact.
We strongly believe that anyone can make a change. No matter who you are, where you come from or how old you are, it’s never too late to start taking an active part in preserving our natural environment. That’s why we strive to provide our customers not only with the highest-quality products but also with environmental education that is in line with our company’s message and brand.
We know that with the proper tools, knowledge, and the right mindset, anyone can contribute in making our planet a cleaner, safer, and better place to live.
And since working together helps our efforts grow stronger, we donate a portion of our profits to The Ocean Cleanup, one of the best organizations out there dedicated to cleaning up the oceans.
Can You Tell Us a Bit About Yourself? What Inspired You To Start Sol + Spirit?
Growing up in Toronto, Canada, nature has always been something both me and my family have cared about deeply. Since I was a little girl, nothing made me feel happier and more alive than spending time outside and exploring nature.
My parents always instilled in me this sense of awareness and care for our environment, by reducing our waste, recycling what we can, and repurposing new life into our possessions. As I grew up and learned more about how we’re impacting and changing the planet, from greenhouse gases destroying our atmosphere to plastic killing marine life in our oceans, I knew how important it was to not only make a change in my life, but to inform and help others as well.
From early on, I knew that whatever I was going to do in life, it was going to involve something that could have an impact on protecting the environment. That’s when I went to school for Environmental Science, which is scientific study of the environment and the effects of humans on environmental systems - I wanted to learn more about the real impact we have and what we’re doing about it.
Starting a business with my mother has been such a fun endeavor, for both of us. We both bring unique skills to the table, and we genuinely enjoy working together - whether it’s on new product launches or our day to day operations. This business that we built together is something we cherish so much, and we’re excited to see where it takes us in the future.
What Does Your Typical Day Look Like?
Our days are quite busy, but running an online business leaves us with enough flexibility, so I can certainly say that no-two days are the same.
Building a business is exactly just that.. We’re building. Every day we build new processes to streamline operations, we build new content for our social media channels and website, we build out our product line, and much more.
Some days we are testing out new products, some days are dedicated to a product photoshoot, some days are working with new wholesale customers, and others revolve around creative ways we can market our brand to show a new group of people what we offer that might help them on their eco friendly journey.
I also believe that maintaining a work-life balance is extremely important. I spend half the year in Puerto Rico, and I gotta say that living on an island comes with some awesome benefits. Aside from the great weather, one of the other things I love about this place is that I have the ocean just a few steps from my house.
Whenever I need some time for myself or I am in search of inspiration, I can always head off to the beach. Even a few minutes spent by the ocean will help me get back to work more refreshed and energized.
For me nature is an incredible source of inspiration and vitality, and feeling alive and inspired is essential when running your own business.
Any Advice For Someone Looking To Start Their Own Business?
I would start by saying that running your own business is going to take a lot of hard work and is definitely not for the faint of heart.
No new business will take off overnight, and you will need a lot of confidence and determination to keep going despite the obstacles that will come up. This can be quite intimidating for many that are just starting the entrepreneurial journey.
Something equally as important is to not start a business unless it is something that you are truly passionate about. You should always, always start a business from something that you love. Only by being in love with your work will you have enough energy to keep going. There will be tons of roadblocks ahead, but if you are passionate and dedicated enough, you’ll make it succeed.
What’s The Best Piece Of Advice You Received?
The best piece of advice I have ever received was to be open to other people’s thoughts and ideas. This includes learning to accept that you will never know it all and it’s okay to ask for help.
One of the worst mistakes any of us can make not only in business, but in all aspects of life, is to arrogantly assume that we know best. Throughout all the stages of building and developing your business you should try to be open to external feedback, find mentors and seek guidance from others. Never stop learning, and learn how to listen!
From your customers, to those closest to you, or the ones that you look up to, these are the people that can help you identify a part of your business (which you might not see) that could be improved.
Why do you think it's important for consumers to make sustainable choices in their everyday lives?
Regardless of what it is, any big change in your life starts with small steps. Small, sustainable choices may seem insignificant but can have tremendous power in the grand scheme of things.
Faced with climate change and environmental destruction, more and more consumers are starting to consider the consequences of their shopping habits. There is enough evidence by now that people all over the world have started to pay attention to environmental safety and clean production practices when choosing what they eat, wear, or use.
Consumers are demanding better solutions. That’s why it is crucial for businesses to adapt and support more sustainable practises because they can be the drivers of positive transformation in consumer behavior and pave the way for achieving a more sustainable way of life.
Where Can People Find You?
You can also sign-up to our newsletter. We promise not to bother you often or bore you with useless information!
We will keep you up to date with relevant information regarding our products, special offers and blog entries, and we will occasionally let you know how you can get involved in our eco-friendly community.