True Muse #3: Passionfruit Beachwear
1.Tell us about Passionfruit Beachwear.
Passion Fruit Beachwear is an ethically conscious, environmentally friendly company. We are a female owned and operated company that thinks environmental and social issues are priorities in business.
Our goal is to approach fashion in an ethical and transparent way that considers both people and the planet. In order to achieve this goal, each style is designed in Toronto by us and ethically handmade one by one by our team in Brazil, so each piece is unique. All of our pieces are handcrafted in small batches and sweatshop free. Our fabrics are produced using the world’s first biodegradable thread and our pieces are produced using recycled industrial wastewater in the dyeing and printing process.
2. Can you tell us a bit about yourself? What inspired you to start Passionfruit Beachwear?
I grew up by the seaside in Brazil and always had a huge connection with the ocean and nature. When I came to Canada, I studied design and after many years, I decided to combine my passion for the ocean, respect for nature, with swimwear design. I wanted to create something better than what was out there, something that would combine sustainability and ethics. I did not want to be one more brand that mass produced in sweatshops and takes advantage of others to turn a profit. I wanted something fair and honest.
3. Why was creating a sustainable fashion brand important to you?
If you love the planet you live in, you need to take care of it. Sustainability is the core of my business because I have a huge respect and love for nature. Every material we source needs to be sustainable. Not only our swimwear and activewear fabrics are sustainable but our packaging is also biodegradable. We are very lucky to have a Sustainability Officer with a degree in Biology and Masters in Environmental Geo Chemistry taking care of these very important matters as a managing partner in Brazil, where our fabrics are sourced!
4. What’s the best piece of advice you received?
If you love it and believe in it, don't give up!
5. Do you have a morning routine or ritual to help you stay focused?
I get inspiration from nature. So it is important for me to be in contact with the outdoors.
6. What’s next for Passionfruit Beachwear?
We are launching our sustainable activewear! The fabric is extra soft, it sculpts your body and gives full coverage and it is completely squat proof! Like our swimwear, it is also made with the world’s first biodegradable thread. This fabric is made using revolutionary technology, which allows garments to decompose in approximately 3 years once they are discarded and left in landfills. The biodegradation becomes apparent only and exclusively under landfill conditions, where there is no oxygen and bacteria specifically in charge of anaerobic decomposition are found. So our activewear and swimwear do not decompose after standard use and their lifecycle are the same as the ones made of traditional polyamide.