We are a Toronto born skincare company on a mission to revolutionize the skincare market with our customized skincare product.
Formulated by skincare experts using natural ingredients, our products show great results for all genders and all skin types.
What’s more? Everything we create is free of harsh chemicals, synthetic fragrance, and artificial color; and is 100% cruelty-free and vegan.
True and you was founded by Saumya Saxena, as a solution to the multi-step skincare routines
She wanted to simplify skincare and realized the need for customized skincare while on a trip to Europe, when 1/3 of her only luggage was full of skincare products! Post that trip, she began her research and since then, has never looked back.
It was important for her to create a product that she could be proud of- one that was gentle on our skin and on our planet. So, she worked with some of the best formulators in Canada to develop a customized at home face treatment using all natural ingredients.
We believe that good skin is for all. This is why we create skincare products for all genders and all skin types.
We believe in minimalistic approach to beauty- one that does not involve the use of multiple products. Our product is customized for your skin, and effectively does the job of five different treatments.
We are committed to our planet. The skincare industry uses a lot of harsh chemicals that pollute our land and our oceans, but from day 1, we made a conscious choice to only use natural and sustainable ingredients for our products. All our packaging is also made up of eco friendly materials that are either recyclable or biodegradable (even the caps!).
We ship our packages in 100% recyclable Kraft mailers and boxes, and our cards, stickers, and labels are printed on recycled paper.
With every purchase, we donate towards cleaning of plastic waste. This is something we, as ocean lovers hold very closely to our heart.
Did you know that every year, 8 million tons of plastics enters our oceans? If we do not act now, its expected that by 2050, there will be more plastic than fish in our oceans.