Our Ocean Clean-Up Initiative

With each True and You purchase, 1% will be donated to Plastic Oceans Canada and The Ocean Cleanup.

In 2018, in the U.S. alone,

7.9 billion units of rigid plastic

were created just for beauty and personal care products.

- Euromonitor International

Annually over

300 million tons of plastic is produced

more than 90% of that plastic is not recycled.

- Plastic Oceans

if we do not take action now by 2050

there will be more plastic than fish

in the ocean.

- Ellen MacArthur Foundation

Plastic Oceans Canada is part of a global organization with offices in the US, Chile, Mexico, and Europe. It’s mission is to inform, inspire and incite action to solve plastic pollution through its four pillars; activism, advocacy, education and science. Our donations to Plastic Oceans Canada help fund their shoreline plastic cleanups and education programs designed to raise awareness on climate and ocean science. 


The Ocean Cleanup is a global non-profit organization developing advanced technologies to rid the oceans of plastic. They are working to both intercept plastics in rivers before they reach the oceans and clean-up plastic that has already reached the ocean. This organization has set an incredible goal to halt 80% of the plastic entering the oceans and reduce the Great Pacific Garbage Patch by 50% in the next 5 years.